Saturday, March 6, 2010

Market Trends


The three dominant trends in the global luxury goods market are globalization, consolidation, and diversification. Globalization is a result of the increased availability of these goods, additional luxury brands, and an increase in tourism. Consolidation involves the growth of big companies and ownership of brands across many segments of luxury products. Primary examples include LVMH, Richemont, and PPR, which dominate the market in areas ranging from luxury drinks to fashion and cosmetics. Leading global consumer companies, such as Procter & Gamble, are also attracted to the industry, due to the difficulty of making a profit in the mass consumer goods market.

Luxury Shopping

Another phenomenon of the luxury market are "Luxury Shopping Avenues". Certain Streets like the Paris Champs Elysees or the New York 5th Avenue become global shopping windows and places where the luxury brands want to be represented. These retail districts concentrate luxury-type stores that are managed by large corporations, while conventional and independent retailers are pushed out because of increasing rent and real estate prices.

Paris

Paris (pronounced /ˈparɪs/ in English, [paʁi]  ( listen) in French) is the capital and primate city of France. It is situated on the river Seine, in northern France, at the heart of the Île-de-France region (or Paris Region, French: Région parisienne). The city of Paris, within its administrative limits largely unchanged since 1860, has an estimated population of 2,203,817 (January 2006), but the Paris aire urbaine (or metropolitan area) has a population of 11,769,433 (January 2006), and is one of the most populated metropolitan areas in Europe.

An important settlement for more than two millennia, Paris is today one of the world's leading business and cultural centres, and its influence in politics, education, entertainment, media, fashion, science and the arts all contribute to its status as one of the world's major global cities.

copy from Wikipedia, the free encyclopedia